SEO & AI search
AI search explained: how to get your business mentioned by ChatGPT and Google
People now ask AI assistants for recommendations. Here is how AI search works and six things you can do to be part of the answer.
THE EMC2 ONLINE BLOG
Practical marketing advice for Australian businesses.
Plain-English guides on websites, Google, AI search and advertising. Written by the team who does the work every day.
Advertising
How much should a small business spend on Google Ads?
There is no magic number, but there is a sensible way to work out your Google Ads budget. Start with what a customer is worth.
Local search
9 Google Business Profile fixes that bring in more calls
Simple fixes for your Google Business Profile that help you show up on Maps and in AI answers, plus what to do if it gets suspended.
Websites
Your website gets visitors but no enquiries? Start with these 7 checks
Visitors but a quiet phone? Seven practical checks that fix most websites, from mobile contact buttons to trust and speed.
Want help putting this into practice?
Book a short meeting. We will look at your business and tell you what would make the biggest difference.
